With the UK committed to reaching net zero by 2050, organisations will need to take a cross-sector approach to ensure this target is met.
At a recent WIG webinar, Greg Jackson, Founder and CEO of Octopus Energy Group, shared how leaders can work across sectors to advance the UK’s net zero goals based on the organisation’s decade-long journey in renewable energy. He highlighted the need to prioritise long-term goals, maintain transparency, and focus on the fundamentals when collaborating with government and cross-sector leaders while fostering an inclusive organisational culture that promotes innovation.
Key Takeaways:
- Being transparent about business fundamentals with the government and industry leaders can help drive cross-sector progress.
- Strong leaders focus on creating long-term value over short-term gains.
- Recognise and leverage individual strengths to build more resilient and cohesive teams.
- Drive innovation by actively listening to users and addressing their fundamental needs.
- Embedding technology experts in decision-making can transform operations and enhance customer experience.
Cross-sector collaboration for long-term growth
Foster trust through transparency
Openness between the sectors fosters a shared understanding of situations, helps shape policies and regulations, and ultimately drives long-term and collective positive impact.
By focusing on fundamentals rather than short-term interests or business plans, organisations can be transparent with the information they share with civil servants and other organisations.
Sharing consistently and openly builds trust and encourages collaboration.
Prioritise long-term results
Strong leaders dare to forgo attractive short-term opportunities for sustainable success. They collaborate with the right investors, industry leaders, and organisations across sectors to build resilient and forward-thinking organisations.
Leaders who value long-term growth understand the importance of aligning with stakeholders who share their vision. This alignment is crucial for nurturing an organisation that thrives and remains true to its core fundamental values.
"In a constantly evolving market, company fundamentals don’t change. So, if you are chasing a short-term market, you cannot build long-term value."
Greg Jackson
CEO and Founder, Octopus Energy Group
Inclusive leadership
Recognising individual strengths
Inclusive leadership begins with the recognition that every individual is unique, with distinct strengths and characteristics. Traditional management practices often attempt to mould employees into predefined roles, disregarding their natural talents. To foster a truly inclusive workplace, leaders must identify what drives each team member and align responsibilities accordingly. This approach enhances job satisfaction and ensures that employees are engaged in work that they excel at and enjoy.
A natural fit: the dry-stone wall analogy
A powerful analogy for inclusive leadership is the dry-stone wall. Each stone's unique shape fits together naturally to form an incredibly resilient structure for years without needing mortar. Similarly, leaders should understand each employee's unique "shape" and allow them to fit naturally into the organisation. This approach creates a strong, cohesive team where diverse perspectives and unique strengths are celebrated.
"Building a great team should be like building a dry-stone wall. Rather than forcing people into ‘oblongs’ and sticking them together in neat rows, we take employees and find ways to fit together naturally to form a solid team full of diverse perspectives and unique strengths."
Greg Jackson
CEO and Founder, Octopus Energy Group
Driving accountability
An inclusive way of working demands agility, flexibility, and personal accountability from employees. It isn't about ticking diversity boxes; it's about genuinely motivating individuals to take responsibility in areas where they are naturally strong. The true success of inclusive leadership lies in aligning roles with the unique abilities of each team member, creating a more engaged and effective workforce.
Promoting innovation and transforming technology
Integrating innovation across the organisation
Innovation should not be confined to a central function or designated role; instead, it must be woven into the fabric of the entire organisation. This approach prevents the isolation of innovative learning experiences and fosters continuous problem-solving and opportunity creation. By integrating innovation into various departments, such as their Electric Vehicle (EV) charging team, which listens directly to customer issues, Octopus Energy ensures customer feedback directly informs and drives improvements.
Organisations can create sustainable, positive outcomes by feeding working ideas and starving those that are not.
Transforming technology and leadership
Octopus Energy has revolutionised its business operations and customer interactions by empowering technology teams to innovate and take responsibility. Traditionally, technology teams operate under management directives, but Octopus Energy flips this model by integrating tech experts into top-level decision-making. This shift allows technology to become a strategic driver rather than a support function. The success of such transformations is evident in their streamlined tech platform, ’Kraken’, which vastly reduces operational costs and enhances customer service.
Creating positive change
Shifting consumer behaviour through the energy transition
Today’s leaders face an energy trilemma. Energy must be affordable, secure, and sustainable. Jackson discussed that while renewable energy is broadly the cheapest energy to create, market structures are built around fossil fuels. For the transition to succeed, renewables need to shift consumer behaviour.
The energy transition needs to be positive for consumers so that they are not faced with the dilemma of higher energy costs or saving the planet; instead, saving the planet reduces energy costs. Energy transition does not have to be a sacrifice; it can be an upgrade. Innovations that make renewable energy easier for consumers help make this transition.
Building for the future
Building for the future alongside a mission-driven government requires harnessing expertise across different sectors to achieve long-term goals. By aligning with like-minded partners and focusing on shared missions, organisations can drive sustainable growth and create positive change that transcends individual industries.
Engaging in proactive policy discussions and collaborative efforts ensures that diverse perspectives are integrated into solutions, enhancing operational effectiveness and aligning with broader societal objectives. This approach not only prepares businesses to remain relevant in a rapidly evolving world but also strengthens their ability to contribute meaningfully to the common good.
Written By:
As a Communications Executive, Abhushan supports the Marketing team in engaging its members and key audiences through the WIG monthly newsletter, website and multimedia content.
Abhushan has a decade of experience in journalism and over five years of expertise in development communications. Before joining WIG, he handled communications for various intergovernmental and non-profit agencies such as RIMES, UNDP Nepal, and BBC Media Action Nepal. Abhushan recently graduated with a joint Master's in journalism, media, and globalization from Aarhus University in Denmark and the City, University of London.
Outside the office, Abhushan loves to bike and play tennis and football. He also loves to cook, travel and explore new cultures.